If you’re curious about how to improve your HVAC business, below are some proven strategies you can follow:
If you provided a prospective customer with a price quote but it did not end up with an actual sale and installation, contact them to learn why. There’s a small chance it could lead to a sale, but even if it doesn’t, you’ll at least get valuable information as to what happened.
Perhaps a competitor beat you on price. Maybe the customer suffered an unexpected financial problem which meant they had to delay their HVAC work. Or maybe the customer didn’t like how your representative came across as pushy. If you follow up with the prospective customer, you’re bound to get valuable information.
“It’s not what you know, but who you know” or so the saying goes. This applies to many things in life, especially the HVAC business. One reason why networking is so important for HVAC businesses is that it relies heavily on word of mouth.
From recommendations among friends and neighbors to “hey, I need a new furnace;” questions from a coworker, it’s all about networking. So get your name and face out there then back it up with quality work and great customer service.
Contact real estate agents, homeowners associations, contractors, etc. to see if you can provide an educational lecture or talk about HVAC systems. Most people know very little about HVAC technology and the industry as a whole.
Consider talking about basic foundational concepts to other professionals, like real estate agents, or give advice-oriented talks to homeowners, such as how to improve the energy efficiency of your home. This allows you to get your name and face out there and associate it with expertise and competence. So when a prospective customer needs HVAC work, they will think of you.
If you’d like to learn more about how to improve your HVAC business, contact us at McCall’s Supply, Inc. When you do well, we do well, so we’ll share as much information as we can to help you expand your HVAC business.