Want to know how to improve your HVAC business? There are a lot of ways to make your business grow, but you probably haven’t considered troubleshooting versus a repair call as one of them. You don’t have to make a service call to boost your business. Here’s why troubleshooting is sometimes better:
Want to know how to build trust with your customers? Let them know you’re not out to take their money and run. If you can walk a customer through some simple troubleshooting steps to fix a minor HVAC problem, they’re going to call you when they have a big problem. Knowing you’re not going to take advantage of them will build loyalty and trust.
When you work to build loyalty and trust with your existing customers they will return to your business again and again. Not only will you get more business from your existing customers, but they’ll also refer people they know to you because they know you’re reliable and trustworthy.
Troubleshooting with a customer when they have an issue puts you in a position to recommend the right services and products to them for the future. Especially if there are recurring issues or issues you know could be prevented with regular maintenance, now is a great time to sell them on a maintenance plan. Pay attention to what they want and you’ll get a better understanding of what they need.
If you get a call from a customer, your first instinct is probably to run out and make a service call to fix the problem. Taking the time to troubleshoot the issue and see if you can help them with it over the phone will help them in the short term, but it can also help you in the long term. For more ideas like these when you’re learning how to improve your HVAC business, contact the team at McCall’s Supply today.