It’s summertime, and that means it’s time to learn more about how to improve your HVAC business during the season when your customers need your help most. In order to grow your business and meet the cooling needs of your customers this summer, your focus should be on offering maintenance plans and educating customers on the benefits these plans have to offer.
Here are two big reasons why maintenance plans are the bread and butter of your business:
When you get your customers plugged into a maintenance plan this summer, they will love the benefit of having a well-maintained HVAC that runs optimally, cutting their energy costs while keeping them cool and comfortable. Regular maintenance also means fewer repair bills, which always makes for pleased customers.
Every business owner knows the #1 goal is to create satisfied customers, so they will continue to do business with you for months and years to come. It’s even better if they are so thrilled with your service they refer friends and family. We all know word of mouth is the most powerful marketing tool!
Guaranteed income is what keeps your business running smoothly, but that can be difficult to have when you are only dealing with repairs and occasional inspections. When your customers sign up for maintenance plans, they pay for the agreement at sign-up and you get the income. It is guaranteed money, even before you have performed the service. Of course, you will factor in the service visits and labor that come along with the maintenance appointments, but having this guaranteed income is important to the growth and success of your business.
The beauty of the maintenance plan is that it helps your customers and it helps your business. The customer has a well-maintained HVAC that keeps them comfortable physically without breaking the bank, meanwhile you have the income necessary to keep your business going. Win-win!
For more information on the importance of offering maintenance plans this summer and advice on how to improve your HVAC business, contact McCall’s today.