If you’re like most, you want to know how to improve your HVAC business. There are so many ways to grow your business, but there is a simple strategy you might be missing out on that you and your techs could take advantage of on every single service visit. Discussing add-on products. Here’s how it can help:
Connecting with your customers not only builds trust and boosts their confidence in your products and services, but it can also build customer loyalty. When a customer feels like the technician visiting their home really cares about them it can not only help close a sale, but it can create a return customer.
Sitting down to have a discussion about something as simple as add-on products and their benefits can help build the rapport you need to keep that customer, and keep them happy.
Most homeowners don’t know about HVAC systems. They rely on your expertise and the expertise of your technicians to impart their wisdom when it comes to their heating and cooling systems.
If you aren’t taking the time to sit down with them and educate them on what they have and the potential add-ons they need, they simply won’t know about them. When you take the time to suggest some potential add-ons, and how they can improve their comfort level, increase their energy efficiency, or simply make their lives easier, you’re improving the customer experience.
Customer service via discussing add-on products does not equal hard selling to make extra commission. But by taking the time to have a discussion about products that can actually benefit them, you’re not only improving your customer service, but you’re creating customer loyalty.
There are many more ideas how to improve your HVAC business waiting for you at McCall’s by calling 843-386-3980.