Sometimes product upgrade benefits are a no-brainer, and other times it’s more of a challenge to sell. When it comes to air purifiers, there are a few angles you can take to help your customers easily see the benefits for them personally, but nothing is more effective than talking allergies.
Allergens are pollutants that become airborne and are inhaled, causing irritation to the airway, nose, nasal passages, and throat. Some of the primary culprits are pollen, mold, pet dander, pet hair, and cigarette smoke.
The best way to keep allergies at bay is by ridding indoor air of the allergens. An air purifier works by pulling indoor air through a special filter to trap those tiny, irritating particles. This makes your customer’s air quality better and reduces those pesky allergies.
Besides feeling less irritated by the pollutants in the air, air purifiers can help with overall health. This is a biggie for most homeowners. Better air means better sleep, and when your get more restful sleep, you feel better and your body is better able to fight off germs and bacteria. It boosts your immune system and gives you more energy.
You don’t have to tell tall tales to spin the benefits of product upgrades, especially when it comes to allergies. Most people suffer from some sort of allergies or sensitivities, some more than others, but most people are all for having cleaner air and less irritations.
When you’re talking about the benefits of air purifiers, spin it so it is geared toward their particular needs. You don’t have to do a lot of talking and convincing to show the benefits of an air purifier. They speak for themselves once the facts are laid out.
For more information on how to present product upgrade benefits contact McCall’s Supply today.