If you’re looking for information on how to improve your HVAC business, you’ve come to the right place. One of the essential ingredients to your success is the maintenance agreement. Here are four reasons why:
Building relationships with your customers is a key to creating loyalty. When you include the customer in your conversation about their heating and cooling systems, you’re talking with them, not at them. And because they trust you as the expert, when you share the benefits of a good maintenance agreement and what it could mean for them in the long term, they’ll know they can trust you.
Maintenance agreements are good for the customer, no doubt, but they’re also good for your business. Having a maintenance agreement in place ensures that customer is yours and, if you treat them right, will return to you for additional work, repairs, or new equipment needs.
As the business that sees, inspects, and maintains your customers’ equipment regularly, you know when they need changes, upgrades, or new equipment. This creates a unique opportunity to generate new equipment sales simply by knowing what your customers need and making recommendations.
Instead of being the business that installs equipment or makes repairs and then disappears, a maintenance agreement gives you the opportunity for continued customer contact. Staying in touch allows you to be at the front of their mind when they have any HVAC needs, or when someone asks them for a referral. You’re their guy.
Never underestimate the power of maintenance agreements for your business. Learn how to sell them and train your techs to share the value with your customers.
When you want to know how to improve your HVAC business, reach out to us at McCall’s Supply.