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Jul 10, 2014
posted by: McCall's Supply, Inc.
Why Your Customers Need High Efficiency Heating and Cooling Systems
The best explanation for high efficiency heating and cooling systems.
In business, the customer is right. But when it comes to air conditioners, home and business owners don’t often know the ins and outs of things. That’s where you come in. You want them to benefit from the advantages of high efficiency heating and cooling systems, but not overwhelm them with industry jargon or a slew of acronyms about energy efficiency tossed around.
Here are a few talking points you can share with your customers when they want to know why they need high efficiency heating and cooling systems.
Because They Like Money
It’s true. Everyone wants to hang onto their money. With high efficiency heating and cooling systems, not only will they save money on their monthly energy bills, but they could also qualify for rebates or federal tax credits.
It’s in the Numbers
High efficiency heating and cooling systems are 40% more efficient than systems from 20 years ago, approaching 100% efficiency. If your customer is arguing that they have a high efficiency heating and cooling system, but it’s old, remind them how much more efficient updated and upgraded heating and cooling systems have become.
Because It’s All They Can Get
High efficiency heating and cooling systems are all that are manufactured anymore, due to recent government mandates for efficiency. Older versions have been discontinued, too. Besides, it’s the right thing to do – not just for their wallet, but for the planet.
Customers want the best deal, and they want to make sure they’re getting what they paid for. Let them know why they need high efficiency heating and cooling systems.
Want more helpful advice on how to teach your customers what they need to know? Get more information on becoming a McCall’s dealer.