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Jun 18, 2015
posted by: McCall's Supply, Inc.
Why Educating Your Customers and Explaining Your Tasks and Rates is Important
Ready for some easy to use tips how to improve your HVAC business?
If your company specializes in heating and air conditioning than you’re always on the lookout for ways to improve your HVAC business. There’s a lot of advice out there but one vital one to not overlook is education and explanation. Read on to find out what we mean.
Being Left in the Dark
No one likes being left in the dark, including your customers. If you withhold information or try to get around explaining what you’re doing and what your ultimate goals are, that’s how they’ll feel. This leads to feelings of distrust and the sense that you’re trying to pull a fast one, or at the very least keep them out of the loop on their own HVAC repairs.
Education Equals Buy-In
Oftentimes consumers become skeptical when they don’t understand the mechanics of a repair or upgrade or installation. When they become skeptical they push back, and when they push back, they become resistant to closing the deal.
Instead of losing your potential customer because you didn’t share your knowledge, educate them. Teach them about your services and your products. It’s their home and they should know and understand what’s going on. When they know and understand the process and the products, you’re more likely to get buy-in on what you’re offering and a greater understanding of the benefits.
Rates Should Be Public Information
No one is going to let you do work, provide a service, install a system, or make repairs without knowing your rates. No one. Instead of keeping costs a secret, let customers know how competitive your rates really are. Keeping them a secret is a quick way to lose a customer.
There are countless ways to provide good products and services and to keep customer satisfaction as your top priority. Education and explanation of your tasks and your rates are at the top of the list.
For more practical and applicable information on how to improve your HVAC business, contact McCall’s today.