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Each week's post discussing the latest industry news or offering you tips to get the most out of your home's heating and air conditioning systems.

    Mar 26, 2020

    posted by: McCall's Supply, Inc.

    Why Educating Your Customers is So Important to Your Business Success

    Why Educating Your Customers is So Important to Your Business Success
    three expert tips

    If you’re like most heating and cooling company owners, you want to know how to improve your HVAC business every year so it can grow and thrive. At McCall’s Supply, Inc., we believe that educating your customers is an important factor in the success of your business. Take a look at some of what we recommend you provide to your customers.

    Troubleshooting and Problem Solving

    When something goes wrong with an HVAC unit, it’s easy to just pick up the phone and call for service. But we want our customers to know what’s what with their heating and cooling systems. This isn’t a way to work us out of a job, it’s a way to make them feel invested in how their system works. When they’re more invested, they’re more likely to feel empowered to work with a reliable HVAC company like yours. Supply them with troubleshooting tips they can use and some problem-solving methods for when small issues arise with their HVAC equipment. This builds trust in your business and they’ll be more likely to call on you when they need a repair.

    Updates on Technology

    Your customers are not sitting around reading industry news and articles on HVAC technology trends. That’s your job. But if they don’t know about potential upgrades, how can they call on you to provide them? We want you to educate your customers on the latest technology they can take advantage of. From humidifiers and air purifiers to smart thermostats and high-efficiency equipment, when you educate them, you open the door to increased sales and more satisfied customers.

    Don’t let ignorance guide your customers’ decisions. Keep them educated and you’ll boost your business. This is just one way McCall’s knows how to improve your HVAC business. For more information or to find out more about becoming a McCall’s Supply, Inc. dealer, contact us online.