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May 24, 2017
posted by: McCall's Supply, Inc.
How Adding More Brands to Your Inventory Will Boost Business
Are you considering the benefits of becoming a McCall’s dealer? Adding additional brands to your already existing lineup is simply good business. With more options available to your customer, you will naturally boost your business. The marketplace today is more competitive than ever. Any advantage you can have on your side is good for your HVAC company.
What Motivates Each Customer?
The motivation to purchase is different for everyone. Most customers want to buy an HVAC system because they need their home to feel more comfortable. However, what motivates them to purchase one brand over another can be very different – brand loyalty, reputation, warranty, sophistication and technology of the system, price or options are among the reasons a customer might choose one brand over another.
Know Your Products
One of the major benefits of becoming a McCall's dealer is access to rich resources that allow you to provide your customers with incredible knowledge about their systems. Take the time to learn all you can about each of the brands you offer to stand apart from the competition.
Where to Draw the Line
The reality is that you can't carry every brand and every model. Do some research on your customers to discover the type of products they typically choose. Decide upon some lines that cover a variety of different aspects that set HVAC systems apart from one another. This will ensure the vast majority of customers can find what they are looking for at your business.
Now is the time to seize one of the greatest benefits of becoming a McCall's dealer. Get in touch with our team at McCall’s now to learn more about the next best brand to add to your lineup.