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Jul 24, 2014
posted by: McCall's Supply, Inc.
4 Easy Steps to More High Efficiency Heating and Cooling System Sales
How to boost sales on high efficiency heating and cooling systems.
There are many ways to boost sales in the HVAC business. Boosting sales of high efficiency heating and cooling systems is another matter. Especially on high end equipment. Here are 4 easy steps to do just that.
1. Don’t Leave Money on the Table
Understand your pricing! And understand how rebates and tax incentives work for efficiency heating and cooling systems. Make sure you know exactly what your costs are for the equipment, the installation, the labor, and any rebates you will offer as a high efficiency heating and cooling dealer.
2. Understand the Technology
You and your staff must understand the technology, of course, but it’s also important to be able to explain it. High efficiency heating and cooling can be confusing. It’s chock full of acronyms and ratings, which change over time. It can be overwhelming for your customers. Put yourself in their shoes and speak their language. Explain the benefits in layman’s terms.
When you’re looking at high efficiency heating and cooling don’t forget to up-sell. Maintenance subscriptions, smart thermostats, and indoor air quality evaluations are all add-ons to remember when you’re selling.
4. Customer Service Seals the Deal
When you’re working with customers who are looking at high efficiency heating and cooling, especially high-end equipment, you must cater to their need for customer service. Customers who are aware of the importance of energy efficiency will also know whether or not you’re taking care of them. Take care of them and they’ll return as repeat customers. Even better, they’ll tell their friends about you.
When it’s time to focus on boosting sales of efficiency heating and cooling equipment, don’t forget to pay attention to the details. Want access to this information and more? Find out how to become a McCall’s dealer.