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Each week we’ll post discussing the latest industry news or offering you tips to get the most out of your home’s heating and air conditioning systems.

    Jul 09, 2015

    posted by: McCall's Supply, Inc.

    Why Selling Customers on Humidity Control Products is Smart This Summer

    Why Selling Customers on Humidity Control Products is Smart This Summer

    Learn why your customers need suggestions for product upgrade benefits to keep the right balance of humidity in their homes during the hot summer months.

    Homeowner with HVAC technician by AC Unit

    While you may sometimes feel too much like a salesperson to suggest HVAC product upgrade benefits to your customers, during the summertime your customers will be thanking you for pointing them in the direction of humidity control products. Especially in the South, we deal with crazy levels of humidity in the summer. Explaining to customers exactly how a dehumidifier can help them stay cooler while cutting their energy budget will help them to see the true value in this upgrade.

    Here’s what you need to know to share with your customers the benefits a dehumidifier has to offer:

    Too much humidity in the home means customers have to run the A/C more to stay cool.

    While moisture in the air may feel good during the dry months of winter, in the summer the opposite is true. It actually makes the air feel hotter than it is, which means customers will have to keep the A/C running to stay comfortable. Utilizing a dehumidifier will take out that moisture and the sticky-feeling that comes with it. Then, customers can run their systems less, without sacrificing comfort.

    Customers can tell if they have too much humidity in the home, by looking for the following signs:


    • Musty odor
    • Condensation on the windows
    • Clothing that seems to take forever to dry thoroughly
    • Visible mold or mildew

    A dehumidifier will create humidity balance in the home, preventing dangerous mold from growing and even protecting furniture and other belongings from moisture damage.

    For more information on the product upgrade benefits available to your customers and how you can effectively sell them, reach out to your nearest McCall’s dealer today.

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