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Each week we’ll post discussing the latest industry news or offering you tips to get the most out of your home’s heating and air conditioning systems.

    Feb 29, 2016

    posted by: McCall's Supply, Inc.

    How Can HVAC Product Newsletters Help Customers?

    How Can HVAC Product Newsletters Help Customers?

    How to improve your HVAC business with one simple strategy.

    Want to know how to improve your HVAC business with a simple, tried-and-true method? The answer you’re looking for is product newsletters. Think they seem a little old fashioned? Think again.

    The Benefits of Product Newsletters

    Your customers are the lifeblood of your business. No customers, no business. Staying in communication with them is one of the best and easiest ways to continue to market your business and provide them with valuable information they can use.

    Here are some of the benefits that product newsletters offer your business:

    • Stay in touch: Newsletters that provide valuable information to your customers is a great way to stay in touch with them and let them know their business is important to you, that they have value.
    • Expand your reach: If your content is good, your customers will share it with their friends. When your customers share your newsletters with friends, you grow your potential customer base.
    • Brag a little: Customers like to know they’ve picked the best in the business. Talking about your achievements in a newsletter is a great way to show them they have.
    • Promote new products and services: People don’t always know that they need or want something until they learn about it, so promoting new products and services in a newsletter is a great way to keep them informed and put some of these things on their radar.

    What Should Go in Your Product Newsletter?

    Whatever you do, make sure the information in your newsletter is relevant. The quickest way to get deleted or an “unsubscribe” is by including too much information, articles that are too long, or information that isn’t relevant to your customers and demographic. Keep it relevant.

    Providing some sort of value is also an essential component to a successful newsletter. Include a coupon in every issue and make sure you promote any sales or specials. Make sure you include links to your website and to pages that are relevant to the information you're providing.

    Want to stay in touch with your customers? Try a product newsletter to boost business and expand your client list. If you want more ideas how to improve your HVAC business, contact the team at McCall’s Supply.

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